Prince Harry went to the Jersey Shore on Tuesday, not for partying, but for his princely duties that the U.K. hopes will help drum up business for the mother country.
Wearing sunglasses, the prince strolled along the rebuilt boardwalk at Seaside Heights, N.J., with Gov. Chris Christie to inspect the cleanup after Hurricane Sandy.
He then headed to New York to join with Prime Minister David Cameron to promote the "GREAT" campaign alongside U.K. entrepreneurs.
They aim to market Britain as a great place to visit, study, work and invest in. The director of the British Brands Group, John Noble, told CNBC that British royals like Harry were a great brand to use to drum up support for British business.
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