Caption: Prince Harry with Gov. Chris Christie during his visit one of the areas affected by Superstorm Sandy. Getty Images
Prince Harry went to the Jersey Shore on Tuesday, not for partying, but for his princely duties that the U.K. hopes will help drum up business for the mother country.
Wearing sunglasses, the prince strolled along the rebuilt boardwalk at Seaside Heights, N.J., with Gov. Chris Christie to inspect the cleanup after Hurricane Sandy.
They aim to market Britain as a great place to visit, study, work and invest in. The director of the British Brands Group, John Noble, told CNBC that British royals like Harry were a great brand to use to drum up support for British business.
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