Posing for a new photo to promote her association with the charity organisation, lady in red Pippa said she was "shocked" by some of the statistics associated with heart health.
"I was shocked to learn that nearly three times more women die from coronary heart disease than breast cancer," the Duchess of Cambridge's younger sister said.
"I'm passionate about raising awareness amongst women of this killer disease and I look forward to working with the BHF to highlight to women the risks of heart disease and importantly, how the can reduce them."
Action woman Pippa is certainly stepping up to the plate for her new role. She is taking part in the Race Across America followed by a Cross Continental Swim to help raise money for both the Michael Matthews Foundation and the British Heart Foundation. Click link for full post Hello Magazine.