PRINCESS Charlotte may be behind older brother Prince George in the line of succession to the British throne but she could raise more bucks for the nation than him - but what is the reason why?
The Duke and Duchess of Cambridge’s middle child may only be three but she has already enjoyed big moments in the spotlight and has a winning smile for the cameras.
Millions of people have been captured by Charlotte’s cheeky antics whether it’s sticking out her tongue at photographers or cavorting with her cousins on Buckingham Palace balcony.
And it seems Kate and William’s daughter is set to make a big impression on the UK economy, with a projected future net worth of £3.8billion, according to Reader’s Digest.
That compares to a lifetime valuation of £2.7billion for George despite him being the future King of England.The simple reason behind Charlotte’s economic power is fashion.
Retailers have spotted a shopping phenomenon associated with the tot which has been branded the “Charlotte effect”. Whenever Kate’s daughter is pictured in new dresses or outfits - often from high-street brands - there is a rush on sales from the general public.